How to choose a logo color without screwing it up. How to Choose a Logo Color: A Beginner's Guide Combining Colors in a Logo

Incredible facts

Every day we come across hundreds of logos, and we can just look at them for a second and not think about what this or that logo actually means.

It is worth noting that a lot of time and millions of dollars were spent on the development of some famous logos, even very simple ones, and the meaning embedded in them is far from simple.

Let's take the logo as an example. Sony Vaio, invented Timothy Hanley(Timothy Hanley). This is one of the best logos with a hidden meaning that can be understood if you are even a little computer savvy.

The left side of the logo depicts a wave, symbolizing analog signal.

The right side of the logo contains the numbers "1" and "0", which symbolizes digital signal.

And if you're wondering, VAIO is an acronym for Video Audio Intelligent Organizer.

FedEx company logo

- the arrow will indicate the speed

The FedEx logo consists of two words: "Fed" in purple and "Ex" in orange. It may seem like there is nothing smart here. Then why has this logo been awarded so many awards? It's all about the use of negative space - in the word FedEx, the letters "E" and "x" are positioned so that an arrow forms in the space between them.

Logo creation

This logo took months to create. It also led to a completely new type of form. On a subconscious level, this logo turned out to be very effective. Many people do not notice the arrow, but perceive it subconsciously, associating it with speed, which is what the company is striving for.

McDonald's logo

- female breasts awaken hunger

Many people simply perceive a company's logo as the first letter of its name. In principle this is true, but not all. Subconsciously, some people associate the rounded letter "M" with their mother's breasts.

Logo development

In the 60s, McDonald's was revamping its image, and this included developing a new logo. Louis Cheskin, a psychologist and design consultant hired by the company, convinced management to keep their logo, explaining that the arches in the logo had a Freudian effect, i.e. clients imagined breastfeeding, which made them feel hungry.

It may be hard to believe, but now you will look at the big “M” in a completely different way.

Museum of London logo

- history in all its colors

The Museum of London's goal is to show the history of the capital in all eras, from the Middle Ages to the present day. In 2010, the museum needed updating to become interesting for a younger audience.

Corporate logo

The new logo, of course, also had to do its job, and it did, thanks to its bright colors and its hidden meaning. Just looking at the new logo, a picture of London comes to mind.

In the logo image you can see several colorful layers that depict the evolution of the city. Each layer is an outline of London in a certain era.

Adidas company logo

- faster, higher, stronger!

The Adidas company produces sportswear and paraphernalia, but is best known for its sports shoes. The word Adidas comes from the merger of the first and last names of its creator, Adolf Dassler.

From the very beginning, the company began to actively engage in marketing, and literally immediately its motto became the phrase “a brand with 3 stripes.” Over time, the logo changed, but it always featured three stripes.

Sports logo

Today, the company's logo includes three stripes arranged in a triangle, which symbolizes a mountain - a metaphor that means conquering new peaks and achieving new goals.

Mitsubishi logo

- family values ​​come first

Initially, in the 1800s, Mitsubishi positioned itself as a transport company. It was created by two Japanese families and its logo symbolizes exactly that. The word Mitsubishi comes from mitsu - “three”, “hishi” - “water chestnut” (according to the rules of Rendaku, this part of the word is read as “bishi”).

Clan logos

The company's logo is created from two coats of arms: the three-leaf crest of the Tosa clan and the family crest of the Iwasaki family, which depicts three diamonds stacked on top of each other. Three diamonds symbolize reliability, integrity and success, and their red light symbolizes confidence and helps attract clients.

Google logo

- be a rebel, don't play by the rules!

On the one hand, the Google logo looks simple - simple colors, normal font, no hidden symbols. But it is simple colors that influence the image of the company.

Logo format

When creating the Google logo, the designers wanted to portray playfulness without symbols or large objects. The secret of the logo is contained in the colors in which the letters are painted - the main colors were chosen (blue, yellow and red), which follow a certain pattern, but the green letter “l” breaks the logic.

The illogical green color in the color scheme symbolizes non-standardism and unwillingness to play by the rules.

Animal Planet channel logo

- wild nature and primitiveness

The channel's first logo included an elephant reaching for the Earth - everything is quite simple: an animal and a planet. In 2008, the channel was relaunched in order to become more attractive to a larger audience. This also meant a logo change.

With its second life, the channel had to become more entertaining, and be associated with a place where there are no boring documentaries, but only exciting reports and programs. This idea needed a new, appropriate logo.

Channel logo

The new logo symbolizes instinct, and when you see the greenish letters, you can’t help but think about the jungle, primitive emotions and “animal courage.” Quite a lot of emotions for a channel name that has one inverted letter.

NBC channel logo

- buy, buy!

NBC's logo is a peacock, and it's no secret, but no one asks why a peacock. All this was a marketing gimmick to get people to buy color TVs.

At the time, the channel was owned by the electronics company Radio Corporation of America (RCA). At the time, color televisions were just beginning to appear on the market, and RCA wanted to show viewers that the relatively high price of such televisions was worth buying them and being amazed by the vibrant colors.

Logo design

It was necessary to come up with a logo that would make people appreciate color, and think about the fact that their black and white TVs had a clear disadvantage.

The rainbow as a logo was immediately dismissed as too obvious, butterflies were considered boring, and so the peacock appeared, which was also used in the catchphrase “proud as a peacock.”

Amazon logo

- diversity and smiles

Like most logos, this one is quite simple at first glance. The Amazon.com company name is in black with a simple curved yellow line underneath it. Well, what does this little arrow mean?

Organization logo

The logo actually means two things. Firstly, it is the smile of customers who are satisfied with their purchase on the site. The yellow line and its shape highlight each of the two "a's" in the word "Amazon," which act as eyes.

The same line symbolizes an arrow that starts from the letter "a" (the first letter of the English alphabet) and extends to the letter "z" (the last letter of the English alphabet), which symbolizes the diversity of species in the Amazon rainforest.

At one point, the designers depicted an arrow that started with the letter "a" and became thicker as it approached the letter "z", but it was later changed because they thought it resembled a phallus.

Pepsi logo

- the whole world in one circle

The logo of this company is a simple circle, the upper half of which is red, the lower half is blue, and a wavy white line runs between them.

Obviously the colors represent the American flag, but that's just the tip of the iceberg. Pepsi spent hundreds of millions of dollars developing its current logo. While it's similar to previous logos, it's been changed a bit to (apparently) make even more sense.

Logo price

To develop the new logo, Pepsi hired a branding agency, which presented a 27-page report explaining the myriad of meanings embedded in the new logo.

According to this document, the new logo signifies the Earth's magnetic field, Feng Shui, Pythagoras, geodynamics, probability theory, and much more.

You can’t help but wonder if the logo works as the agency says, or if they just made it up for the sake of a big check.

The way we perceive and interact with the world is largely determined by the colors around us. In everyday life this is not so noticeable, but in branding the psychology of color has a deep impact on the subconscious of consumers.

The color a company chooses to represent its brand shapes the mood, feelings and behavior of its target audience.

What associations do you have with the color red? A flashy sports car or a ripe strawberry? In any case, red attracts attention.

This strong color has been proven to increase blood pressure and heart rate. It not only energizes, but also stimulates the appetite, making it an excellent choice for the restaurant business.

Red is one of the most emotional colors, so it should be used with caution.

These articles will tell you everything marketers need to know about the psychology of color:

How do you know if red is right for your brand?

Red can be the best choice or the worst choice, depending on your industry, product or service, brand message, and even your competitors' preferences. For example, this color is extremely unpopular in the fields of aviation, energy, and finance.

Below we look at the positive and negative associations with the color red, as well as its impact on brand storytelling.

General associations

The color red in business evokes the following positive associations:

Strong, energetic, fast, passionate, desirable, powerful, lustful, attention-grabbing, bold, motivating, stimulating, determined, exciting, warm, spontaneous, confident, assertive.

Here are examples of negative meanings:

Aggressive, angry, dominant, domineering, exhausting, hot-tempered, ruthless, scary, intolerant, rebellious, stubborn, contemptuous, cruel and brutal.

Shades of red evoke the following associations:

1. Dark red– professional, luxurious, commanding
2. Light red– exciting, energetic, economical
3. Wine- sophisticated, serious, refined
4. Crimson– determined, sensitive, energetic
5. Scarlet– active, loving, cheerful
6. Chestnut– controlled, strong, courageous

Geographical associations

The color red is perceived differently in different countries. Here are some examples:

• IN North America red is associated with Valentine's Day.
• U Cherokee red is associated with success, triumph and sacred fire.
• IN Latin America red is associated with religion (in combination with white).
• IN South Africa red is the color of mourning.
• IN Nigeria red is worn only by high-ranking officials and is used in ceremonies.
• IN Russia red is associated with communism and beauty.
• IN China The color red is associated with good luck, celebration, happiness, cheerfulness and long life. Traditionally, the bride wears an outfit of this color to her wedding.
• IN Thailand red is the color of Sunday.

Red color for different industries

Red in the food industry

Red energizes the body and awakens the appetite. That's why this color is an excellent solution for food business.

For example, in such famous logos as Coca-Cola, McDonald's, KFC, Lay's, RedBull, the dominant color is red.

Red for sexy brands

Red attracts attention. It is often associated with love, passion and sexuality, which is why it is popular with sensual brands: Vans, H&M, Virgin, Miss sixty.

Red and masculinity

Red is usually associated with basic physical needs and awakens ancient instincts, it radiates masculine energy. Therefore, it is often chosen by masculine brands, for example, Audi, Nissan, Marlboro, Dodge.

Red for sales

Red is a vibrant color and enhances the sense of urgency, making it great for clearance brands like Auchan, Target, Pyaterochka.

Hello, dear reader!

This article is suitable for any person who wants to use the power of color consciously, so that color enhances the message you want to convey and gives it the right mood and character.

Color is perhaps the most important visual parameter that surrounds us in everything, and I personally like it the most as a tool. It is color that gives any form energy and a certain character.

Color can make an object heavy or light, harsh or soft; it is color that can influence our emotions and directly cause them. Either way, if your subject has color in it, I will help you communicate it more consciously so that your message is strong and clear.

So, let's get started?

HSB color system

I would not like to talk about boring mathematical terms, but I will introduce only 2 basic concepts. There are many color models, but most of them were born not for ease of human perception, but for technical needs.

The RGB (red, green, blue) model is intended for the monitor, CMYK (cyan, magenta, yellow, key) - for printing on paper. And only the HSB model is so clear and simple that, without further ado, you can get colors and shades of any kind.

Now, all we need is to describe the parameters of this model in simple human language, by changing which we can manage the entire impression as a whole, especially since there are only 3 of these parameters.

Saturation

In almost any graphic editor we see such a picture, the spectral color tone is located along the vertical axis, and in the left window we see 2 axes and 2 parameters.

On the horizontal axis is saturation, it shows how much color pigment we have; the further the parameter is located in the X direction, the more intense the color.

Lightness

Along the vertical axis there is a parameter such as lightness - this is the ratio of black and white colors; the higher this parameter along the Y axis, the more white there is.

Hue

The vertical color column shows the hue - the colors of the rainbow, which determines the color component.

With these 3 parameters we can get any color tone, and since color is a certain emotion, it is proposed to give our coordinates a more human look.

Thus:

• Saturation determines the strength or weakness of the emotional message.
• Lightness shows the ease or authoritarianism of the message.
• The hue determines what exactly your message is aimed at.

Why does red have so many shades?

We are used to dividing the spectrum into 7 colors of the rainbow, where red is one of 7 colors. At the same time, there is an interesting feature - the number of shades that we distinguish in red tones overlaps all other colors; it is in red tones that we see the smallest changes.

The answer to this question is very important if we want to get a simple color management system, and for this we look at the real spectrum, here red takes up almost half of the visible range.

Spectrum as a wave system

Since everything is natural in nature, if a color smoothly changes its visible properties, then the emotional message changes smoothly. Accordingly, having figured out this pattern, we will never have to use color and other muddy tables, where yellow means one thing, yellow-green means something radically different, and dark yellow means something else.

The first division of the spectrum that we will make is the division into warm and cool colors.

Warm and cool colors

If we apply a sinusoid to the spectrum, we can visually divide the spectrum into 2 groups of colors - warm and cold, and the inflection point will be exactly yellow, and this is probably correct. Some authors classify green as a warm color, but how often have you seen fire or hot green objects in nature? I didn’t have to, and I think you didn’t either :)

The most interesting thing is that throughout the entire spectrum, the color characteristics change in waves and end with approximately the same properties as they begin.

Warm colors encourage impact

Warm colors are the first ½ of the spectrum, the range from red to green. A characteristic feature of this range is that they radiate and are therefore perceived as warm.

A characteristic feature of warm colors is not only that they emit thermal energy, but also that they encourage us to take active action. In addition, all warm colors have a tonic effect; they stimulate the psyche.

Cool colors stimulate perception

Cool colors are colors from green to violet. Their characteristic feature is that they do not emit, but rather absorb, and therefore are perceived as cold, i.e., they take energy. Cool colors encourage us to perceive the environment, process and analyze information.

The figure shows that the qualities of each color tone vary along a sine wave. The most pronounced qualities of colors are in the middle parts of the spectrum.

Just as dark red does not contribute to the great manifestation of external energy, dark blue does not contribute to the processing of information and active analytics.

Without a doubt, any energy we experience can be plotted on a spectrum and determined whether it is doer or perceiver. But with aggression it is much easier to tear boards from the fence than to sit at the computer and write articles. At the same time, you can do everything in different ways, but here we are talking about how to make the impression as clear and strong as possible.

Color tone indicates area

By analogy with the analysis of color coordinates from the HSB model, let’s consider the spectral range and identify the main pattern. We have already divided the spectrum into warm and cool colors. But before we move on to the distinctive features of warm and cool colors, let’s consider which areas each color tone belongs to.

If we take, for example, the color red, then this is a certain energy, quite dense and active. It will be much denser than the energy of yellow, yellow is still more cheerful and less active. Blue color, it is more inclined to think and encourages perception and reflection rather than active influence.

It turns out that the main relationship is as follows: along the X-axis of color tone, color energy moves from the area of ​​physical dense and strong energies towards intellectual, less tangible, but more global areas.

To understand colors in practice, let's consider some points of the spectrum and analyze their properties. To understand the meaning of each color tone and how it can be used. To do this, I will present you with a visual diagram in which the characteristics of each color tone will be described in detail, we will take some points on the spectrum in order to give examples and show the trend.

I’ll say right away that the energy density decreases as you move towards yellow, and from yellow to lilac it increases again.

1. Dark red. Heavy, hot color, suppresses and dominates, weakly externally oriented. Processes that can symbolize are struggle, one-on-one competition.
2. Bright red. Hotter and lighter, strongly externally oriented. The energy of this color symbolizes sports where there is no direct confrontation, but there is a strong and one-time investment of energy, for example, running, athletics.
3. Orange. This color is less externally oriented; here the energy is more moderate and begins to move inward. Orange stimulates appetite more than other colors and is associated with pleasure. If this is an activity, then it is aimed at improving health, and not at achieving records.
4. Yellow. Located in the middle between warm and cold colors, the direction is neutral. The color is calmer, but the most joyful and open of all :)
5. Green. Here the orientation begins inward, this color is already noticeably colder. This color is consonant with the processes of rest, restoration, and accumulation.
6. Blue. Even colder. Perceived as pure, associated with space. Has a calming effect.
7. Blue. This color is the coldest and most inward-oriented. It promotes perception, analytical activity - the color of cold reason.
8. Violet. This color is no longer so immersed inward, it has a more outward orientation. He has more “manifesting” energy, he is more inclined towards inventive activity, where the vector of action turns to the external environment, but it is still quite moderate.
9. Purple. This is already a hot color, with a more pronounced external orientation. This is consonant with more intensive thought processes, such as making associations and brainstorming.

If red were behind this color again, then our activity would become even more active and move to the physical plane, and we would begin to move in a spiral. That's how it works.

The meaning of color with examples

The designer solving the problem is not always completely free to choose his tool; sometimes the ideology of the company or the personality of the customer, as well as the designer himself, leaves its mark, and the output we sometimes get is not the most clear image and message. In my opinion, this is wrong.

If the image and color are not read unconsciously by the majority of the target audience, then this image does not work.

Therefore, we will look at several successful examples.

Twitter

It is also called the “blue bird of happiness.” The image of a bird creates a feeling of freedom, freedom of communication in this case. The bluish color cools the mind and helps to work on reception, which is very important for any communication. A darker blue color here would tend towards more inert and “sticky” thinking, and a lighter blue would create a feeling of less significant communication. This tone of blue also conveys a message of freedom and space.

National Geographic

At first glance, the logo may seem strange, as if the designers didn’t think about the logo at all :))) But it is through good emotional photographs that we recognize National Geographic products. Yellow is the color of joy, creates a “fun photo frame” and although the photos are not very cheerful, most photos have a wow effect, and such a logo 100% reflects the very essence of everything they do.

Coca-Cola

Here the color red is used as the main “component”; it evokes strong emotions, conveys the energy of an invigorating drink, which was originally prepared from coca leaves and, apparently, was very invigorating :)

McDonald's

It's no secret that food is not a replenishment of the body's resources, but an emotionally determined process; in other words, we eat more for pleasure. Here the logo also uses red and yellow colors, resulting in both passion (red) and fun (yellow).

The blue color refers to the information field and analytical work; the IBM logo also uses the flickering effect of a computer monitor.

The color blue is also used here, since this is a telecommunications company, and the sphere in this case modestly symbolizes the globe and the globality of its distribution.

Sberbank

This is, perhaps, one of the oldest brands, it has survived more than one king, more alive than all living things, in a word. Here green well conveys the idea of ​​accumulation, restoration and growth, the real seed of the “money tree”. It’s a pity, but Sber is not growing at the same time as its clients and technologies, but this, apparently, is not included in the logo.

Conclusion

As you can see, I didn’t use all the logos in a row as examples; I had to choose the most characteristic ones, where the semantic and color message complement each other. In most logos this is not the case, often the meaning says one thing, the color says something completely different, and no matter how many reasons there are, the logo in this case works worse or even acts as a picture without an emotional message.

In my opinion, not only a logo, but any interface can be called good if it does not require much effort to understand it, when the message is simple, strong and clear. If your logo has a simple, emotionally charged message, it will work better the more users see it, i.e. statistics and the laws of large numbers come into play here.

A simple image charged with emotions - and now your message has reached the addressee.

I hope the article was useful and clarified some points on the use of colors, and the laws of color are the same, and they can be applied not only in the logo, but even in the colors of the screen saver - the effect will be the same.

Thank you for your attention, see you in the next articles, all the best to you, I was with you Dmitry Borkov, Web Designer.

When fans identify your brand, they first associate it with your logo. And their perception, in turn, largely depends on color. The right logo color can enhance (or detract from) your product branding marketing strategy.

As a study by WebPageFX has shown, consumers form an unconscious attitude towards a product with it, and in 85% of cases their judgment is based precisely on the perception of color.

Logos used by successful companies cover the entire spectrum of colors. However, the relationship between a successful choice of color and its perception is very clear.

Let us consider the study of color psychology in more detail - using the example of the main and most common colors of the spectrum: red, yellow and blue, as well as their derivatives orange, yellow and violet.

RED

Among all other colors, red evokes perhaps the strongest associations in humans, symbolizing at the same time love, blood, heat, danger, aggression, urgency and prohibition. It enhances any feelings, excites the nervous system and stimulates decisive action.

Impact on feelings

• Warms up passion, feelings and emotions
• Attracts attention
• Increases blood pressure and heart rate

Role in Marketing

• Stimulates appetite and calls to action
• Creates a sense of urgency and urgency
• Used to stimulate

Brands using red logos
McDonald's, Lays, Lego, Pinterest, Heinz, Youtube, H&M, Nintendo, Virgin, Adobe, Coca-Cola, Toyota, Gmail and others.

YELLOW

Yellow is the color of gold, sun, bread, butter and lemons. Represents prosperity, warmth and light, and, like red, stimulates the senses and awakens. Symbolizes hope and optimism.

Impact on feelings

• Stimulates the nervous system
• Stimulates communication
• If used in excess, it strains vision and tires the eyes.

Role in Marketing

• Promotes a feeling of clarity and improves thought processes
• Brings joy and happiness
• Can make children cry

Brands using yellow logos
Nikon, National Geographic, Shell, Hertz, AOL, CAT, DHL, IKEA, IMDB and others.

BLUE

The most suitable color for a business environment. Carries associations with calmness and purity of water and air. Calms the senses and lowers blood pressure. Instills trust, a feeling of clarity and verification.

Impact on feelings

• Restrains emotions and appetite
• Increases performance
• Associated with coolness and tranquility

Role in Marketing

• Preferred mainly by men
• Brings security and trust
• Most common in office culture

Brands using blue logos
Facebook, Twitter, LinkedIn, Pepsi, Oreo, Skype, Vimeo, Oral-B, Flickr, Microsoft Word, Ford, General Electric, DELL and others.

ORANGE

Situated on the spectrum between red and yellow, orange gets its name from the French word for orange, symbolizing warmth and stimulating the nervous system. Associated with vitality, abundance and balance.

Impact on feelings

• Creates a surge of energy and enthusiasm
• Warms and promotes confidence
• Attracts attention

Role in Marketing

• Used for strong, aggressive campaigns
• Encourages active action
• Creates an atmosphere of friendship, fun and trust

Brands using orange logos
Nickelodeon, Fanta, Amazon, Firefox, Blogger, Microsoft PowerPoint, Bing, Harley-Davidson and others.

GREEN

Green color brings freshness and coolness to the foliage. For consumers it is associated with nature, health and good luck.

Impact on feelings

• Relaxes, calms and relieves stress
• Relieves pain and depression
• Refreshes and renews

Role in Marketing

• Associated with health and procreation
• symbolizes naturalness and environmental friendliness
• Means newness, “young shoots”

Brands using green logos
Starbucks, Android, Microsoft Excel, Evernote, Whole Foods, Animal Planet, Spotify, Xbox, Land Rover, Holiday Inn and others.

VIOLET

In most cases, purple is a calm and peaceful color. In modern culture, it symbolizes spirituality, magic and royalty.

Impact on feelings

• Associated with success and wisdom
• Symbolizes power and arrogance
• Promotes hypnosis and charm

Role in Marketing

• Used in products for children and older adults
• Gives calm and balance
• Creates an atmosphere of creativity, wisdom and spirituality

Brands using purple logos
Yahoo!, T-Mobile, Hallmark, Viber, Milka, Craiglist and others.

Conclusions: Which logo color is most suitable?

There is no single right color for your logo. Determine for yourself what values ​​your product conveys, what associations it should evoke in your consumers, and what color will help you enhance the feelings you need and create a strong emotional connection. And the logos of large brands that spend colossal sums on such research will help you make sure that your choice is correct or that you need to determine a different direction.

In this article, we will try to help you decide on a color for your logo. This is one of the most important stages in creating a logo. After all, referring to many studies of the influence of color psychology on a person, we can confidently say that a correctly selected color can improve the visual perception of your brand and evoke the necessary associations, and ultimately increase the number of customers.

Logos of successful companies occupy the entire color spectrum. This suggests that there are no best or winning colors. Therefore, it is worth understanding the features of each before decorating your logo.

Meaning of colors

Let's focus on the main and most common colors in branding, such as: red, yellow, blue, green and their derivatives: orange and purple.

What does red mean?

Despite the fact that red has traditionally symbolized greatness and strength, it is not always appropriate to use it when creating a logo, since this color excites the nervous system and plays with a wide range of feelings: from love and passion to fear and aggression.

But if you, first of all, intend to persuade clients to take decisive action and evoke strong associations in them, and the risk of increasing unnecessary emotions does not scare you, then painting your logo red is the right decision.

Examples of famous red logos:

What does yellow mean?

Yellow is the color of warmth, fun and creativity. This color can evoke many pleasant emotions in large quantities, which can sometimes be tiring. It is also an excellent motivator for action, but unlike red, yellow creates the impression of a holiday and is associated with childhood without any hints of aggression or passion.

If you want to evoke a feeling of carefree joy in your customers, then use this sunny color in your logo with confidence.

Examples of famous yellow logos:

What does the color blue mean?

Blue (light blue) color belongs to the group of “cool colors”. Naturally, this is a kind of metaphor, since colors have nothing to do with temperatures. But this metaphor is not groundless, since blue, the color of water and sky, can really cool down ardor, calm and concentrate on work.

It is worth adding that when using blue, it makes no sense to expect any spontaneous actions from clients, but once you have achieved trust, you will retain it for a long time.

Examples of famous blue logos:

What does orange mean?

Orange is located between red and yellow not only in the color spectrum, it is also something in between these colors in terms of psychological influence. It seemed that by combining two colors charged with energy, we would not get anything new as a result. But orange, despite its fiery nature, is much softer, calmer and more comfortable than its creators. It gives the impression of home comfort.

Examples of famous orange logos:

What does green mean?

Green color, as a synthesis of freshness and nature with a healthy lifestyle, stimulates both calmness and active activity. This combination is quite balanced, and therefore does not cause such dissonance of feelings as red, does not oversaturate with emotions like yellow, but is not as calming as blue. Therefore, if you are looking for harmony for your brand and do not want to burden your logo with an abundance of additional functions, then opt for green.

Examples of famous green logos:

What does the color purple mean?

Purple is the color of aristocracy and royalty, spirituality and magic.
Like red, violet evokes strength and grandeur, but is much more noble and calm.

Purple color, like blue, is “cold” by nature; it does not excite the nervous system, and therefore is not a strong motivator for action. Nevertheless, this color of success, wisdom and confidence can inspire respect among clients.

Examples of famous purple logos:

Another experiment about the influence of colors on consumers resulted in a wonderful infographic. We recommend that you familiarize yourself with it; it greatly simplifies the task of choosing a color for your brand.

What colors go together

If you plan to use more than one color or shade, it is important to choose a beautiful combination of color palette. To select colors, you can use one of the online services.